The Business of Creativity Course

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Sir John Hegarty, Founder at Saatchi & Saatchi & BBH

Unlock the enormous impact that creativity can have on your business, brand and everyday life.

Sir John Hegarty (creative founder at Saatchi & Saatchi & BBH) will lead an 8-week course to equip you with tangible tools to help you win through the application of creativity.

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Course Format

Weekly Lectures

8 on-demand lessons with Sir John Hegarty

Guest Speakers

8 inspirational sessions with creative experts

Bi-weekly Q&A

Opportunity to ask Sir John your questions live

Supporting Material

Carefully curated additional reading, watching & listening

70% of companies that engage with creativity had above-average total returns to shareholders.
McKinsey & Company

Global companies have enrolled


Would recommend the course


Found the course very inspiring


Found the course useful to their work


Learning that never exhausts the mind but provides clarity and inspiration

Creative Director, BBDO

I have found the course both inspired and inspiring

Head of Brand, HSBC

I shared many of my learnings with my team. It moved us from creativity is for creatives, to creativity is a core team value

VP Marketing, Bayer

I really love John's fresh and authentic point of view

Director, Wieden & Kenedy

This course is mandatory for non-creative in the core businesses

Director, Leo Burnett

The course contains ‘to the point’, hands-on knowledge applicable to everyday business

Director, Wunderman Thompson

I’ve recommended the course to several colleagues in the Agency

Senior Director, Lego

Inspirational content presented in a very engaging way

Senior Manager, Post Office

Extremely succinct and potent summary of learnings and reminders

Senior Manager, Beam Suntory

The most useful and insightful approach on the most abstract concept - creativity

Senior Account Director, Tribe

A privilege to have access to some of this incredible knowledge on creativity

Consumer Goods, Ambev

The highlight of my week!

Chanel & Commercial Director, Channel 4

I only have positive feedback for the course

Account Director, Havas

I have already made a number of changes to the way I talk about creativity and our innovation function Innovation

Innovation Lead, Christian Aid

I loved this course. I thought John's films were great and i wish I could share some of the snippets from them with my team

Director, HSBC

Sir John is magnetic and his lessons inspiring

Director, Heineken

Great people being interviewed with fascinating lives and perspectives

Senior Manager, Britvic

It gets to the core of what creativity is about

Manager, LIA

Thought provoking and inspiring sessions, couched in real life with interesting examples rather than book-based theory

Senior Manager, Channel 4

The course fundamentally changed the way I think

Senior Manager, RVU (

I enjoyed it immensely…inspiring

Director Marketing, Heineken

Actionable key points and full of references. It made me think beyond everyday tasks and how to scale creativity in everything we do

Founder, GUT Agency

Loved the dynamics and how the classes went on very fluidly

Manager, Ambev

John was authentic in his delivery - simple yet hugely interesting

Director, Beam Suntory